The purpose of a Beauty Business is to find, satisfy and keep customers coming back.
Without a steady stream of customers, you don’t have a business. But, what most Beauty Therapists, Nail Tech’s and Stylists don’t realize is that the hardest part of starting a new Business is finding customers and keeping your diary full. Because the market place is flooded with so many Spas and Salons, it is no longer enough just to be a good Therapist to succeed, you also have to know how to market your Beauty Business.
As you read this, if your Beauty Business is in any kind of trouble it is probably because you don’t know how to find new customers or keep old ones coming back.
THERE ARE ONLY TWO TYPES OF SPA’S AND SALONS IN SOUTH AFRICA. THOSE WHO ARE BUSY MAKING MONEY AND THOSE WHO AREN’T. WHICH ONE ARE YOU?
Beauty Businesses that aren’t making the money they should are everywhere. They are in every town, city and province of South Africa. So the question we have to ask is, “Why do some Beauty Salons make money and others don’t?”
Is it their location or is it the economy? From our vast experience of working with Salon Owners, Nail Tech’s and Beauty Therapists, we have found that the difference is always found in the mindset and business skill of the person. We have always discovered that in businesses that aren’t doing well, the Owner or Therapist is usually working hard on the wrong things and they are making predictable mistakes. But, the Salons and Spa’s who are succeeding are always led by business minded “go-getters” who focus marketing their beauty business.
DON’T BECOME ANOTHER STATISTIC
Every year, Spas and and Beauty Salons start and fail in South Africa at an unbelievable rate. According to Statistics South Africa, 2064 businesses were liquidated between January 2016 to December 2017. This means that an average of 168 businesses closed every month over that period. In other words, 42 businesses liquidated every week. In short, one business failed every 4 hours!
According to StatisticsSA, the main reason why most of these businesses closed down was because of a lack of cashflow. No cashflow means there were no sales and there were no sales because there were no customers buying. Most Owners and Managers we surveyed in the industry are not nearly as busy as they need to be, just take a look at these industry stats from Beauty Businesses we surveyed last year.
51% of Salons service less than 10 clients a week 51%
Only 25% of Salons service between 11 and 20 clients a week 25%
Only 15% of Salons service more than 20 clients a week 15%
The Salon Owners step by step guide to finding clients, getting your diary full and building a profitable Beauty Business
Learn how to market your Beauty Business
In partnership with Industry Experts, Fransolet has created a marketing and business building program specifically for the Beauty Industry. The workshop is a practical step by step guide to finding customers, getting your diary full and selling your products and services at the right profit margins so that your bank account grows. Most importantly, the training tools and information has been tested to make sure you get results! Here is just some of what we cover.
So if have ever wanted to know how to market your business, get your scheduler full and put money in the bank, then make sure that you get to one of these marketing workshops as soon as possible. The information presented is 100% practical and everything in the workshop is tailored to the Beauty Industry. Most importantly, the information is tried and tested to make sure you get results! Just take a look at some of what we cover on the day.
WHO SHOULD COME ON THIS WORKSHOP?
From more than 16 years experience of training, coaching and working with Nail Technicians and Beauty Businesses from all over South Africa, this workshop was specifically and intentionally created to help three different types of Nail Technicians in the South African Industry. We call them Start-Ups, Fired-Up’s and Burn-Out’s. Read below for more information on what this workshops can do for you, regardless of what type of Nail Tech you are….
These Nail Tech’s have a dream, they’re passionate and excited but haven’t opened a business yet. Right now, they are doing something else – maybe they are employed in a Beauty Salon, or they work in a Corporate Office and want to follow their passion and open a business on the side that will replace their salary.
This marketing workshop will teach “Start-Ups” how to start-up correctly. You will learn how to build your business on paper, keep costs low, get customers and find ways to generate cash flow even before your doors open.
These Nail Tech’s have pulled the trigger and have started a nail business, but, they are not yet able to live off the income from their business. Their Nail Bar is up and running but these Nail Tech’s need industry specific coaching on how to stay focused, get their diary full, become more organised and make their business more profitable.
This workshop will help them implement high impact – low cost marketing that sells more and more products and services. This workshop will help your Nail Business break through to the next level.
Burn-Out’s are Nail Tech’s who have been in business for some time, but they are tired and they have lost their passion.. They find themselves committed to a business that’s not giving them as much as they are giving it. They feel like the business owns them instead of the other way around.
This workshop will give these Nail Tech’s a literal shot in the arm and rejuvenate a failing enterprise. Ninety-five percent of all problems in business can be solved with good marketing. This workshop will help you fall in love with your business again and breathe new life (i.e. cashflow) into your Nail Bar.
COURSE PRICE R1599
So what are you waiting for? Invest R1599 in your business by attending our workshop and Fransolet will help you market your Beauty Business, find new clients, get your diary full and boost revenue. How to market my Beauty Business includes…
- Comprehensive 48 page marketing manual
- 2 bonus ready-made Marketing tools for Skincare promotions
- Full days practical training with 100% money back guarantee
- Tea, Coffee and Snacks
- Bonus 12 month marketing plan valued at R949
- Bonus 12 month Marketing Calendar
- Bonus – word of mouth marketing system
- Bonus access to Members Only Marketing Store with ready-made, customisable marketing tools for FaceBook, Google+, Web, WhatsApp, Email Marketing and Print media
available per workshop. Book yours NOW!
BONUS ACCESS TO READY MADE MEMBERS ONLY MARKETING TOOLS
To make our Marketing Training as practical and as effective as possible, not only do we give you a step by step marketing plan of action, we also give you ready-made, customisable marketing tools for every step in your marketing plan.
100% Money Back Guarantee
We are so confident that our marketing workshop will grow your business, that we offer a 100% money back guarantee on the training. By the end of the workshop, if you don’t believe that the information presented will help you increase sales, get your diary full and build a better, more profitable nail business, you can keep the course material and we will refund you your cash in full – no strings attached, no questions asked. It is as simple as that!
Space is limited – so book your seat right now by filling in the form below and we will contact you.
I WANT TO LEARN HOW TO MARKET MY BEAUTY BUSINESS
Fill in the form below and Fransolet will contact you with more information and training dates.